Sarah
Mendoza.

LUCiA is an AI agent that values properties, compares listings, evaluates rentals, and surfaces investment opportunities — all from inside WhatsApp, no app required. It exists to democratize real estate data in a market where information has been gatekept by a small group of brokers.

My role: leading the product end-to-end since January 2025. From planning and conceptualization through growth and engagement strategy. I've iterated the conversion strategy multiple times based on real user behavior, balancing acquisition cost against retention quality.

Why it matters: LUCiA puts an AI analyst in the pocket of every buyer, renter, broker, and investor in Mexico — one of the most dynamic and least transparent real estate markets in Latin America.

Yals is the valuation engine behind some of the largest real estate networks in Mexico — RE/MAX, Clau, Flat and others — providing instant, data-backed price estimates for residential properties across the country.

My role: ownership of the full product lifecycle — maintenance, enhancement, and roadmap. Coordinating the data science teams behind the valuation models, the engineers building the integrations, and the customer success motion with each brokerage partner.

Enterprise impact: I lead the pipelines that revalue mortgage portfolios for HSBC, Banorte, Scotiabank, and Citi — covering thousands of homes across Mexico. End-to-end: AVM valuation, bank-specific insurance-coverage logic, and physical mail delivery of revised policy letters.